Top 5 Survey Email Examples (+Tips and Templates) (2023)

Creating surveys is one of the best ways to get valuable information about what your customers think about your company, product or service.

By sending email surveys, you can quickly and easily reach a large number of people. And if you use the right templates, it's easy to create polished, professional survey emails that will grab your recipients' attention.

But how to do this?

To get you started, we've selected some of the best survey email templates and examples (copy + design). Use one of these for inspiration to create effective survey emails efficiently.

First, let's look at what a survey email is.

What is a survey email?

A survey email is a type of email that is sent to a group of people to gather information, feedback, or opinions about a specific topic. It is used for market research, customer research, product development and much more.

It usually includes questions related to the topic being studied, as well as instructions on how participants can submit their answers.

Helpful tips to increase your survey email response rate

By following the tips and tricks below, you can increase participation and response rates when sending email surveys.

Top 5 Survey Email Examples (+Tips and Templates) (1)

Clean up your email list and focus on active subscribers

Email lists naturally degrade over time, becoming outdated and inaccurate as contacts change jobs, change email addresses, and more. By cleaning your list regularly, you can ensure that the only recipients who actually receive the survey are those who are interested and likely to respond.

Another benefit of good list hygiene is the reduction in the number of spam complaints received from people on your list. Suppose they are no longer interested in hearing from you or can't remember why they signed up for your emails in the first place. If so, they are more likely to report your emails as spam, which affects overalle-mail levering.

In addition to reducing the number of uninterested recipients, cleaning your email list also improves the quality of the responses you receive from those who remain on your mailing list.

When you remove inactive contacts from your survey distribution list and focus communication efforts on engaged respondents, you'll be able to collect higher-quality responses that would otherwise be diluted by lower-quality data points.

This not only improves response rates, but also helps build trust with customers by ensuring that their opinion and feedback is not drowned out by irrelevant noise or misleading information.

Keep your survey under 5 minutes long

Keeping the survey duration under five minutes and mentioning it in your email is important for better response rates. It is a known fact that respondents are more likely to complete shorter surveys than longer ones.

Because surveys that are too long can bore respondents and cause them to lose interest in participating or even stop before they finish.

Therefore, a shorter survey allows respondents to provide quick and accurate answers due to their limited attention span.

This helps researchers collect reliable data with fewer distractions for the respondent. Short surveys can also catch the attention of busy people who may be short on time and still want to participate in such surveys or polls.

Customize the overall survey experience

Bye-mailtilpasning, customers are more likely to feel that their responses are valued and taken seriously by the organization, leading to higher response rates.

You can also remind them of past experiences with your company, so they are more likely to give detailed answers because of the feeling of being remembered and appreciated.

For example, you can ask them how they have benefited from using your products or services in the past. These answers can then be used to make product improvements that will benefit your business in the long run.

Another way to personalize your survey emails is to use the recipient's name in the subject line instead of using generic terms like "survey" or "quiz." This will make them feel like they are receiving something special and important and they will be more likely to open and read your email. You can also try adding dynamic content such as images, videos or links customized based on your preferences or interests.

professional advice

Don't forget to thank your customers for participating in surveys.

Try different subject lines

Different subject lines can have a significant effect on the response rate, as well as the quality of the responses that are collected.

For example, one subject line may be more effective at reaching a specific demographic or target audience than another.

In addition, using multiple subject lines can provide insight into which words and phrases will have the highest engagement rates. This data can be used to create more targeted messages with higher conversion rates.

Having multiple subject lines also allows you to test how urgency affects response rates. Create a message with onesense of urgency(eg, "Hurry! Complete this survey to receive your reward") can motivate recipients to respond in a timely manner and help reduce response fatigue, while other messages may be more suitable for those who prefer to take their time ( eg "Take our survey and get a free gift").

Testing different phrases and tones can help determine which type of subject lines are best for specific surveys and population segments.

Related:105 Email Subject Line Examples You Need to Copy This Minute

Integrate your survey into the email

Embedding a survey in an email is beneficial from a marketing standpoint, as it often leads to higher customer response rates compared to stand-alone surveys sent through other channels.

Plus, putting your surveys front and center in the email eliminates the extra steps required to complete and makes it easier for customers to respond, resulting in more accurate responses and fewer dropouts throughout the survey process. .

Make sure your survey email looks good on multiple devices

Make sure your survey emails look great on multiple devices so all recipients can see the content as intended.

By designing survey emails for mobile, tablet and desktop, organizations can create a consistent user experience regardless of the device used.

In addition to providing a better user experience, optimizing survey emails for multiple devices is also important to maximize response rates, as people are busy and the last thing you want is to lose your valuable feedback to an email. email or a survey that does not respond.

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Keep the overall look of your survey consistent with your brand

For a number of reasons, it's important to keep the look and feel of your survey emails in line with your brand.

First and foremost, it strengthens and reinforces your company's brand identity. When customers see a familiar logo and color scheme, they are reminded of the values, mission and services associated with your company or organization.

As a result, they are more likely to recognize the survey email as official communication from a trusted source rather than dismissing it as spam.

This can lead to higher engagement with survey content, higher levels of customer satisfaction and higher response rates.

Second, survey emails that reflect your brand also show professionalism to customers, which can encourage them to take more surveys in the future.

Follow up with your subscribers to participate in the survey.

You should definitely follow up with your subscribers after sending them survey emails. This way, you can let your customers know that their opinions matter and that you want to hear from them.

It is important to send multiple follow-up emails to increase the likelihood of receiving survey responses. The number and frequency should be tailored to the specific study to maximize response rates and minimize bias. In general, we recommend sending 3-4 follow-up emails over a 10-14 day period.

The first follow-up email should be sent approximately 2-3 days after the initial survey invitation has been sent. This gives people enough time to open and complete the survey without being too early.

The second follow-up email should be sent about 7 days later, with any further reminders sent at least 2-3 days apart.

Each reminder email should highlight the importance of completing the survey, as well as thank respondents for their consideration and participation. It can also be helpful to include incentives (such as discounts or giveaways) for surveys that have not yet been completed.

Additionally, adding a deadline for when responses must be submitted can create a sense of urgency that further encourages participation.

5 great survey email examples to inspire your campaigns

A successful survey email is one that gets a solid response rate. To give you an idea of ​​what great survey emails look like, here are some of the best survey email examples.

1. Headspace

This sample survey email fromMain squarehe knows how to get his message across. The generale-mail designwith fun graphics, you immediately get information that this is a survey and answering it will help your users.

They have also mentioned the short time it takes to complete the survey.

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2. clearance

Here's another great survey email exampleLoosewhich begins with a warm and friendly greeting asking its users to fill out a survey.

The good thing about this email is that it tells subscribers that they are in a select group of people chosen to participate and politely asks for their feedback. How flattering, right?

In addition, they told readers exactly how long the survey would take and thanked them for their time.

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3 years

You don't want your customers to go through a long email before starting the survey, andOne yearunderstand it. Send a good, short, two-sentence survey emailcopy e-mail, beautiful images and a prominent call to action.

In addition, the brand offers an incentive in the form of a voucher to those who leave their comments.

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4. Square space

Purpose of this email fromsquare space It's as simple as it sounds: find out if your subscribers are happy to recommend the brand to their network.

If they are not inclined to do so, this data can be used as a learning opportunity to find out why.

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5. Kate Spade

People love it when you're polite in your survey emails, likeKate Spade. This clearly indicates that you respect them and their time. Words like "quick" and "hurry up" create a sense of urgency that usually works in your favor to capture your readers' attention.

Furthermore, the cute emojis also enhance the overall message effectively.


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5 Survey Email Templates (Copy + Design) You Need Right Now

Let's look at some of the bestsurvey email templatesto help you get a better response rate. Also, feel free to copy the email samples below for your next email campaigns.

1. Post Purchase Inquiry Email Template


Dear [name],

We would like you to participate in a survey about your recent shopping experience with us. It only takes 5 minutes of your time and is easy to complete online.

Your feedback is important to us in order to understand your needs and how we can improve our services in the future.

Your answer is completely confidential, so you are welcome to answer honestly. In addition, you will enter a raffle for a chance to win one of three$50 gift card!

Thank you for your participation! We look forward to hearing from you soon.


[Customer Service Team]


2. Email template for follow-up survey


Hi, it's been a while since we last talked!

I'm just reaching out to see if you've already had a chance to check out our new survey. It would mean a lot if you could take a few minutes to answer a few questions.

Thanks in advance,

[Restaurant Name]


3. Quick user feedback survey email template


Name Hi],

Thank you for signing up for our newsletter.

We want to hear from you to give you the best possible experience. Your opinion is extremely valuable to us as it allows us to improve the products and services we offer.

Please complete this short survey and let us know if our team can help you find what you are looking for.


[Your name]


4. Review the survey email template


Thank you for your continued loyalty and patronage over the years. As a way of expressing our appreciation, we would like to invite you to participate in our survey.

This survey will help us better understand your thoughts and feelings about our products and services. Every participant gets a 10% discount on their next purchase with us!

Thanks in advance for helping us make [your business] even better!


5. Event Satisfaction Survey Email Template


Dear [name],

Thank you for attending the [event] and we'd love to hear from you about how it went. Your opinion is invaluable to us and we will take all your responses into consideration when planning future events.

Please take a few minutes to complete this short survey for a chance to win a $50 gift card.


[Company] Team



Survey emails can be a great opportunity to get customer feedback and learn more about what they want. They can also be used to increase brand awareness and promote new products or services.

When creating survey emails, it's important to make sure the questions are clear and easy to understand, and that the design is attractive and attractive. As with all marketing content, testing different versions of your survey email will help you find the one that works best for your audience.

We hope these survey email examples and templates have been helpful.


What should I say in an email when sending a survey? ›

Step 4: Write a clear and compelling survey invitation email
  1. Show how the survey benefits the reader. You need to show how the survey benefits the recipient. ...
  2. Clarify the survey's purpose. ...
  3. Make the survey participant feel important. ...
  4. Show the survey won't take long.
Aug 25, 2022

How do you create a survey email that gets responses? ›

What should I include in a survey email? A clear subject line, a message about why you need the data and what will the respondent get from it. Also, a clear call to action. Additional images are optional but highly preferable.

How do you ask someone to complete a survey sample? ›

Use these strategies when asking someone to fill out your survey:
  1. Make your subject line interesting. To increase the chances of your email being read, create an interesting subject line. ...
  2. Greet the recipient. ...
  3. Explain your invite. ...
  4. Offer an incentive. ...
  5. Inform recipients of the survey's length. ...
  6. Thank the recipient. ...
  7. Send feedback.
Sep 30, 2022

What is a good response to a survey? ›

Nevertheless, a good survey response rate ranges between 5% and 30%. An excellent response rate is 50% or higher.

What is an example of a survey introduction? ›

Survey introduction example

Thank you for agreeing to take part in our [state survey's duration] survey. We at [company name]are on a quest to find out [briefly state your survey's aims and objectives], which is why we need your help. Our target audience includes [state target audience parameters).


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